I built my daughter a dashboard before lunch. Arkansas got eliminated before dinner.

THE PROBLEM SURFACED AT BREAKFAST. THE SOLUTION WAS LIVE BY LUNCH.

My daughter follows college baseball. Specifically Arkansas Razorbacks baseball, which - if you know anything about the sport - is a program that deserves way more attention than ESPN gives it.

Her frustration was simple. She couldn't find anything in one place. Lineups get posted to Instagram stories and disappear in 24 hours. Starting pitchers show up on beat reporter Twitter accounts that require three degrees of separation to find. ESPN buries college baseball so deep you need a GPS to locate a box score. The information existed. It was just scattered across a dozen sources with no single view that made sense of it.

She mentioned this at breakfast. Casually. Not as a request - just as a complaint about her morning.

By lunch, she had a dashboard.

Live scores pulled from ESPN's API. Starting lineups and pitchers sourced from D1Baseball, official team sites, and credentialed beat reporters - every data point with a tappable citation so she could verify anything in one tap. Tournament bracket context in plain English. "Arkansas has one loss. This is an elimination game. Lose and the season is over." Tap any team name, anywhere in the app, and get that team's pitcher, lineup, and relevant news. Refresh the screen and everything updates. No account. No login. Public URL she could share with friends.

I want to be clear about how this got built. I didn't code it. I thought it.

I used Claude Code - an AI development tool - and spent the morning describing the problem, answering questions about what mattered, and reviewing what came back. The technical heavy lifting was done by AI. My job was to stay clear on what the problem actually was and refuse to accept anything that didn't solve it cleanly.

That's the part most people miss when they talk about AI.

Here's the punchline. Arkansas got eliminated from the tournament less than 24 hours after I built the dashboard.

Brutal. But the dashboard is still live - rebranded to Field Watch, covering the full Super Regionals and College World Series for any fan who wants it. You can use it free right now at https://razorbacks-dashboard.vercel.app

And this is where I want to make a turn, because the baseball story is just the wrapper.

Every week I talk to business owners and operators who sit around the table and describe their pain in perfect detail. Sales data living in three different spreadsheets and nobody trusts any of them. Customer service teams spending two hours a day answering the same five questions. Proposals going out the door without enough context about the prospect because research takes too long. Lead response times measured in hours when they should be minutes.

They describe the problem clearly. Then they go back to living with it.

Not because they're not smart. Not because they don't care. Because they don't yet know how close they are to the other side.

The gap between "I have this problem" and "I have a working solution" used to require a developer, a project manager, a budget approval, and three months of calendar. That math has changed. The thinking is still yours. The translation from thinking to working software is now something AI can do in a morning.

What I do at Kerzie AI is help businesses make that translation. We start with the pain. We get specific about what the problem actually is - not the surface complaint, but the real friction underneath it. And then we build the thing that fixes it.

Sometimes that's a dashboard. Sometimes it's an automated workflow that cuts a four-step manual process to zero. Sometimes it's a lead response system that reaches a prospect in 90 seconds instead of 90 minutes. Always, it starts with someone describing a problem at breakfast.

If you have a problem that sounds like this - scattered, manual, slow, or just frustrating enough that your team complains about it - let's talk.

30 minutes. No agenda. You describe the pain and I'll tell you honestly whether AI can fix it and what that would look like.

Book a call: [BOOKING LINK]

Wade Kerzie Founder, Kerzie AI Solutions McKinney, TX